Practical Photoshop Magazine invited me to include one of my parkour athlete images in the “World of Photoshop” section of their Feb ’12 issue. The image was shot in-studio to have full control over the lighting effects using high-speed and slow-speed techniques to not only freeze the action but to also blur the lighting effects. Using a simple flashlight and fluorescent light I was able to create the light trails by opening the shutter and waving them around in various patterns for exposures of a few seconds each. The finals were then brought into PS, comped with the athlete and completed.
Maybe I should have been a bit more colorful in my description like the guy in #6, yeah?
Back in October I had to opportunity to shoot the 2012 marketing images for STIHL USA, considering they are the world’s leading brand of outdoor power tools I was very excited to have been chosen for the job. We shot over 3 beautiful days at two locations and covered a huge shotlist of everything from blowers to trimmers to pruners and, of course, their chainsaws. (Seriously, 3 days of no clouds and temps on the mid-70s… perfect!) As with more and more shoots these days we were working around a video crew which made for some logistical challenges but we all worked things out each day and had little overlap from location to location.
I had a lot of creative freedom on this shoot because they wanted to see what my approach could bring to the images so it was fun to crank up the Profotos for some punchy light and crawl around on the ground in the usual Fedele style. I just updated my web site portfolio with a new work section so head over and check out more images from the shoot. Thanks to STIHL, their agency, Red Letter, and a tireless crew for everyone’s help in pulling off this immense undertaking… you guys rock.
I was paging through St. Louis Magazine and noticed the campaign I shot for Mercy is now running. Over 4 days we shot about 125 Mercy doctors for the campaign resulting a LOT of imagery for them to use across their territory here in the Midwest. I always enjoy the challenge of working with people not accustomed to being in front of the camera (and usually nervous) because they generally begin a bit stiff and through some chit chat, banter and sometimes making a fool of myself for comic relief we always manage to get some great natural and relaxed shots. A big thanks goes out to Mercy for asking me to help out with these.
I’ve been shooting quite a bit of healthcare photography lately so keep an eye out for more imagery coming out of the studio. Cheers!
I noticed the intro piece I shot for financial services firm Moneta Group is now up online. The approach was to provide an overview of the firm and how they work with their clients giving the viewer a glimpse into their offices and adding a personal touch through featuring their CEO. The financial services industry is traditionally conservative in their branding so we wanted to set this apart by infusing it with a contemporary look through the camera moves, focus pulls and edit. This launched in conjunction with their new online campaign bringing a fresh new look to their brand.
We shot this over a half day in their offices using a two camera setup and independent audio capture which I then edited and passed off to their agency, Paradigm, for the finishing graphics.
It’s been quite busy here this year so I want to share some of my recent editorial tears with Popular Science Magazine, State Farm’s “Good Neighbor” and Independent Banker Magazine. I’ve been having a blast on the editorial end lately as it’s always something new and different. The run-and-gun approach to much of the editorial work is always interesting because each shoot is set with loose parameters leaving a lot of room for exploration and improvisation in set. Hope you like…
(Yes, the Pop Sci shot is a composite… do you really think I wanted that plane flying so close to us? Hell no.)
Thought I’d post a few tears of recent work with ESPNHS Magazine from a couple of shoots this summer in St. Louis and Dallas. It’s always a blast to shoot for these guys.
Things have been slamming around here so keep an eye out for more tears and shoot insights coming soon!
The crew over at Wonderful Machine were nice enough to interview me about my recent Bud Light Masterpiece stop-motion video. A big thanks to them for taking an interest in my work!
Last month I spent an unusual and exciting week flying around the Midwest from shoot to shoot working for ESPNHS Magazine, Popular Science Magazine and TWANG via Whiskey Design. It was quite an interesting trip because just after I booked the TWANG shoot up in KC I booked the ESPNHS shoot which required me to fly to Dallas from KC then back to KC THEN drive back to STL to shoot for Pop Science early the next morning. Talk about a whirlwind trip! I even got stuck at KCI Airport because of a bomb-scare. Ugh.
Anyway, thought I’d share with you some of the finals and process involved in creating the images for the TWANG campaign. They needed to have maximum flexibility for the layouts so we shot most of the image as separate plates which Whiskey Design can then tweak and move depending on the final layout needed.
And the finals in all of their sizzling & spicy glory…
Thought I’d post some selects from a recent fitness shoot for my stock library. Chinga is a competitive natural bodybuilder here in town and an all-around great athlete… not to mention he’s a really cool guy to work with on set. These and many others will be available this fall through Blend and Getty. When possible, I’ve been cranking quite a bit of stock imagery this summer and working on some new techniques so so keep an eye out for fresh directions in my work. Enjoy!
